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Who Needs Press Releases?

Friday, September 16, 2005

Mike Gunderloy’s Daily Grind is a great source of information. In today’s grind Mike points to the unveiling of Microsoft Expression, both the official press release and the “readable” version from Somasegar’s blog entry.

Here is a one paragraph excerpt from the press release.

Rudder stressed that the new tools portfolio, paired with the Windows Presentation Foundation, a powerful platform-level presentation and display engine, will help drive down the cost and effort associated with building richer, more compelling and exciting applications with unique differentiated capabilities.

Yes, that’s one paragraph – one period, four commas, and the mind numbing phrase (“unique differentiated capabilities”). I have no idea what this paragraph is supposed to mean to me, but I get the feeling Eric Rudder is stressed, and I’ll never get a job writing press releases.